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Is Your Audience Engaged or Disengaged…Here’s Why

Posted June 23rd, 2015 by Martin Presse with No Comments

Audiences are typically actively engaged for several reasons. For example, audiences who volunteer to attend a workshop are more apt to participate. Workshops that are directly related to work life or responsibilities also connect with audiences more frequently. Here are two more.

First, attendees become fully engaged when they thoroughly enjoy the session, connect with the speaker and feel a sense of empowerment from the material. Whenever attendees are mentally and physically engaged in a workshop they tend to enjoy the workshop more. If you notice people taking notes shortly into a workshop, talking amongst themselves, and begin to openly debate with you some of the material being covered, you’re on the right path. If they aren’t, stop talking and get them to engage physically, have them do a group exercise, or simply ask them to take a 5 minute break. During the break your job is to plan a “course correction”. This means figuring out what they need in order to become thoroughly engaged in your workshop. It might mean more class exercises, group discussion, or simply having them stand up more often as you speak. Yes, I ask my audiences to stand as I speak. Just two minutes of standing completely change the energy of the room.

The second reason audience members fully participate occurs when they see something of themselves they dislike. Metaphorically speaking, when a speaker holds up a mirror and asks the audience to carefully review the image, we sometimes see a shift in their energy. One of two things will happen. Audiences will disengage because they like or agree with the image being presented and have nothing to say about it. The second reaction will see them fully engage because they dislike the reality of the image and demand massive action to correct the image.

As a workshop leader it is your responsibility to hold up mirrors and see which images they agree and disagree with. Your role is to then generate discussion and help audiences find solutions to the myriad of challenges facing them.




Why You Just Can’t Seem to Finish Writing Your Book

Posted April 17th, 2015 by Martin Presse with No Comments

Even wonder why you struggle writing your book? There are many challenges every writer will face when writing their book.  The issue could be time, focus, or finding the right topic. Let’s assume you’ve past all that. You’ve found the time by writing early in the morning before the kids get up. You’ve decided to write only 45 minutes per day so staying focused isn’t a big problem. Lastly you’ve also found the right topic. You firmly believe in your message and you’ve got the stories to share. It appears the book should write itself.

The problem then begins to appear shortly after you’ve started to write. The first week or so go by very well and then it happens. You sit down and suddenly you ask yourself, “What should I write about today?” You spend about ten minutes staring at a blank page. Nothing seems to inspire you or what you write doesn’t seem good enough. You decide to take a day off or edit what you’ve previously written.

You do this again the following day. You might get lucky and find a few days here and there to write new material but essentially, slowly but surely, you lose interest in your material. You eventually lose interest in the project and you’re barely 30 days into it.

How could this have been avoided. Simple..Spend more time on your outline. If writers spend just 14 days reviewing and revising their book outline their odds of finishing their book increase exponentially. The question is why?

A clear and detailed outline helps remove any muddy water from the writers mind. As you sit down every morning your job is to look at your outline and tackle one or two of the bullet points for a particular chapter. A clear outline removes the option to sit and wonder what the day should bring. It’s right there. You get to pick what inspires you at that moment and then write about it.

Hope this helps..want more information? Visit www.martinpresse.com

All the best

Martin




Are You Marketing to Your Entire Audience ?

Posted September 23rd, 2013 by Martin Presse with No Comments

Today’s question is: Are you Marketing to Your Entire Audience?

I recently attended a tremendous marketing workshop by Callan Rush. During the seminar she divided consumers into sections.

3% are actively looking of you. They know they need your product and will seek you out for a business transaction. This group knows exactly what product they need, they go online and do their research. They go shopping looking for the item they need and purchase it.

7% are open to buying from you but are not actively searching for you. The people in this category know they require a certain product or service but are ok with waiting until you come to them.  If they see your ad in the paper they might respond to it. The key to getting these people to buy from you is getting to them before your competition does.

30% are aware of your products and services but will buy sometime in the future. They are either saving or waiting to pay off another debt. They usually have a legitimate reason for not buying from you at this time. They key to getting this group to buy from you is to remain “top of mind”. Don’t let them forget you are in business and have what they need.

30%  are unaware they need you. People in this group, for example, might be suffering aches and pains but are not aware it is because of a mattress. This group requires some education. They likely don’t know you exist, nor do they know you have a solution to their problem. They will need to be approached and given some information about their problem and the solution you offer.

30% are not interested. Do not try to sell to this group. The people in this group have a sore back, they know you have the right mattress for them but they aren’t buying for any number of reasons. They aren’t shopping and don’t want you to call them.

It appears that many companies are marketing largely to the 3% that are actively seeking their products and services and are ignoring the other 67% that could potentially buy from them.

Our job as “Booya Marketers” (yes..I just made that up) is to find out where the 67% are. These are the ideal clients many businesses aren’t actively speaking to. If you manage to find them and attract them, your business will soar. I did an interesting exercise with Callan at a recent seminar which proved most enlightening.  I sat down and described what my ideal client physically looked like, what he/she did for a living, what kind of house they lived in, how much they made, how many kids they had, married or single, restaurants they frequented and  did they shop at Wal-Mart or Target?  What books, magazines and newspapers do they read, what blogs interest them, and who do they follow on Twitter and LinkedIn.

This exercise forced me to understand my clients and get creative about marketing to them. For example, my ideal client likely isn’t into science. I won’t bother speaking at science conferences or setting up a booth at science trade fairs. My ideal client is typically spiritual and focused on the environment. Those are the conferences I’ll speak to and the associations I’ll approach when selling my coaching program.

I encourage you reevaluate you ideal client. Are you ignoring 67% of your potential market. I hope you take a few minutes to think about this and get creative when reaching out to them.

I wish you all the best.  Keep working hard, the good stuff is just around the corner..

Booya to you my friend..

 

Martin

President, Booya Seminars

780 361-0414