Why You Just Can’t Seem to Finish Writing Your Book

Posted April 17th, 2015 by Martin Presse with No Comments

Even wonder why you struggle writing your book? There are many challenges every writer will face when writing their book.  The issue could be time, focus, or finding the right topic. Let’s assume you’ve past all that. You’ve found the time by writing early in the morning before the kids get up. You’ve decided to write only 45 minutes per day so staying focused isn’t a big problem. Lastly you’ve also found the right topic. You firmly believe in your message and you’ve got the stories to share. It appears the book should write itself.

The problem then begins to appear shortly after you’ve started to write. The first week or so go by very well and then it happens. You sit down and suddenly you ask yourself, “What should I write about today?” You spend about ten minutes staring at a blank page. Nothing seems to inspire you or what you write doesn’t seem good enough. You decide to take a day off or edit what you’ve previously written.

You do this again the following day. You might get lucky and find a few days here and there to write new material but essentially, slowly but surely, you lose interest in your material. You eventually lose interest in the project and you’re barely 30 days into it.

How could this have been avoided. Simple..Spend more time on your outline. If writers spend just 14 days reviewing and revising their book outline their odds of finishing their book increase exponentially. The question is why?

A clear and detailed outline helps remove any muddy water from the writers mind. As you sit down every morning your job is to look at your outline and tackle one or two of the bullet points for a particular chapter. A clear outline removes the option to sit and wonder what the day should bring. It’s right there. You get to pick what inspires you at that moment and then write about it.

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All the best


Why Understanding Egoic Labels is Pivotal for Life Coaches

Posted November 26th, 2013 by Martin Presse with 1 Comment

The first time I heard the term “egoic label” was in September of 2013, just a few months ago. Since then that term has become the most important expression in my vocabulary.

An egoic label is defined as the way people define themselves and the role they serve. Here are a few common egoic labels:

  • Mother – the most powerful label
  • Doctor
  • Teacher
  • Coach
  • Author
  • Business Owner


An egoic label is something you would clearly identify yourself as when introducing yourself. More importantly however, it is a something you would defend if someone challenged you and said you were not. Can you imagine if you are a father and a member of your family said, “You may have a child but you aren’t a father”. You would instantly defend your position by saying, “Of course I’m a father. Don’t question me on something like that. I was there at the moment of conception!!! I even helped my wife give birth.  I fed my child, I enrolled my child in school….” on and on you would go. You are a father. That is an egoic label nobody can take from you.


Have you ever tried to tell a doctor after all those years of post secondary education, passing the necessary exams and finally working with patients that she isn’t a doctor. The same can be said for lawyers, engineers, and teachers.


Here are examples of what an egoic label is not:

  • Someone who helps people get over their fear of heights.
  • I help people discover their true gifts
  • Lover of Nature
  • Fun seeker

An egoic label is typically one or two words.

As a coach you want to create your marketing material so your potential clients will instantly self identify with an egoic label. Being able to self identify is key. When they read your reports, blogs or watch your YouTube videos, your clients must say, “hey that’s me. I’m a mother. This person is talking to me. I should listen”

Here’s an example of getting your clients to self identify and take action, “Attention Single Mom’s (egoic lable) get over your fear of heights and discover new fun filled adventures.”

I see so many life coaches trying to appeal to everyone. Everyone is not an egoic label. By trying to appeal to everyone your message will not get through. Why will it not get through?  Good question. We are bombarded each day with hundreds of ads, messages, Facebook and twitter posts seeking our attention, and that doesn’t include radio and television. By using egoic labels you will weave through all the distractions and message overload, helping your clients find you. The great thing about using specific egoic labels is that you’ll attract clients that may not have been looking for you. They key is get them to self identify.

Who are you looking for? What does your ideal client look like, where do they work and what do they identify themselves as. The more clear you are, the easier it will be for you to reach them and for them to find you.

Wishing you all the best..

Booya to you my friend..



Are You Marketing to Your Entire Audience ?

Posted September 23rd, 2013 by Martin Presse with No Comments

Today’s question is: Are you Marketing to Your Entire Audience?

I recently attended a tremendous marketing workshop by Callan Rush. During the seminar she divided consumers into sections.

3% are actively looking of you. They know they need your product and will seek you out for a business transaction. This group knows exactly what product they need, they go online and do their research. They go shopping looking for the item they need and purchase it.

7% are open to buying from you but are not actively searching for you. The people in this category know they require a certain product or service but are ok with waiting until you come to them.  If they see your ad in the paper they might respond to it. The key to getting these people to buy from you is getting to them before your competition does.

30% are aware of your products and services but will buy sometime in the future. They are either saving or waiting to pay off another debt. They usually have a legitimate reason for not buying from you at this time. They key to getting this group to buy from you is to remain “top of mind”. Don’t let them forget you are in business and have what they need.

30%  are unaware they need you. People in this group, for example, might be suffering aches and pains but are not aware it is because of a mattress. This group requires some education. They likely don’t know you exist, nor do they know you have a solution to their problem. They will need to be approached and given some information about their problem and the solution you offer.

30% are not interested. Do not try to sell to this group. The people in this group have a sore back, they know you have the right mattress for them but they aren’t buying for any number of reasons. They aren’t shopping and don’t want you to call them.

It appears that many companies are marketing largely to the 3% that are actively seeking their products and services and are ignoring the other 67% that could potentially buy from them.

Our job as “Booya Marketers” (yes..I just made that up) is to find out where the 67% are. These are the ideal clients many businesses aren’t actively speaking to. If you manage to find them and attract them, your business will soar. I did an interesting exercise with Callan at a recent seminar which proved most enlightening.  I sat down and described what my ideal client physically looked like, what he/she did for a living, what kind of house they lived in, how much they made, how many kids they had, married or single, restaurants they frequented and  did they shop at Wal-Mart or Target?  What books, magazines and newspapers do they read, what blogs interest them, and who do they follow on Twitter and LinkedIn.

This exercise forced me to understand my clients and get creative about marketing to them. For example, my ideal client likely isn’t into science. I won’t bother speaking at science conferences or setting up a booth at science trade fairs. My ideal client is typically spiritual and focused on the environment. Those are the conferences I’ll speak to and the associations I’ll approach when selling my coaching program.

I encourage you reevaluate you ideal client. Are you ignoring 67% of your potential market. I hope you take a few minutes to think about this and get creative when reaching out to them.

I wish you all the best.  Keep working hard, the good stuff is just around the corner..

Booya to you my friend..



President, Booya Seminars

780 361-0414