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What the Heck is Your Competition Doing

Posted April 24th, 2015 by Martin Presse with No Comments

Goals…we talk about them all the time. I have one simple goal for each month: One new client…that’s it…that’s the goal. It helps me be very strategic in my sales and marketing. It’s a small goal and it keeps the business side of things very focused. This was a tough month. Two potential clients said, “No”..and one wanted everything for next to nothing. After years of experience I’ve learned not to take the “No’s” personally. They weren’t ready and I’m ok with that. When they are ready, I’ll be ready.

I had to refocus and keep asking the question, “Who can I reach out to and get as a client”….”Think brain, think”…Late nights…Long nights…A dozen emails..a dozen phone calls…Bam…Two new clients this month.

As a book writing coach, this can be a tough business. I have to be at my best in a very competitive field. To be at my best I have to ready to negotiate and answer a myriad of questions. The more I hesitate, the more likely I am to loose a potential client. Preparation is key. This requires constant research. Not only am I asking what my competition is doing but “why” are they doing it. The best business advice I ever got was this, “What got you here, won’t get you where you want to go.”  If I want new clients each month I need to figure out a way to get their attention and that requires understanding what my competition is doing, why they are doing it and are they doing it successfully.

Something tells me I did something right this month. I need to think about it, analyze it and do it again and again..My competition is doing many things extremely well..I think I’ll go over for a coffee soon..

Martin




Why You Just Can’t Seem to Finish Writing Your Book

Posted April 17th, 2015 by Martin Presse with No Comments

Even wonder why you struggle writing your book? There are many challenges every writer will face when writing their book.  The issue could be time, focus, or finding the right topic. Let’s assume you’ve past all that. You’ve found the time by writing early in the morning before the kids get up. You’ve decided to write only 45 minutes per day so staying focused isn’t a big problem. Lastly you’ve also found the right topic. You firmly believe in your message and you’ve got the stories to share. It appears the book should write itself.

The problem then begins to appear shortly after you’ve started to write. The first week or so go by very well and then it happens. You sit down and suddenly you ask yourself, “What should I write about today?” You spend about ten minutes staring at a blank page. Nothing seems to inspire you or what you write doesn’t seem good enough. You decide to take a day off or edit what you’ve previously written.

You do this again the following day. You might get lucky and find a few days here and there to write new material but essentially, slowly but surely, you lose interest in your material. You eventually lose interest in the project and you’re barely 30 days into it.

How could this have been avoided. Simple..Spend more time on your outline. If writers spend just 14 days reviewing and revising their book outline their odds of finishing their book increase exponentially. The question is why?

A clear and detailed outline helps remove any muddy water from the writers mind. As you sit down every morning your job is to look at your outline and tackle one or two of the bullet points for a particular chapter. A clear outline removes the option to sit and wonder what the day should bring. It’s right there. You get to pick what inspires you at that moment and then write about it.

Hope this helps..want more information? Visit www.martinpresse.com

All the best

Martin




Starting Your Book….One Easy Step That Will Save You Weeks of Frustration.

Posted April 17th, 2014 by Martin Presse with No Comments

Starting Your Book…One Easy Step that Will Save You Weeks of Frustration

1) Take the next 10 days and write 5 bullet points you want to talk about in each chapter.

 

For example:

Chapter Two: How to Hire Good Staff

1)      Identifying a need

2)      The interview process

3)      Understanding Personality Types

4)      Doing background checks

5)      Creating a Good Fit

 

Chapter three: Finding the Ideal Client

1)      Making the initial contact

2)      Understanding their needs

3)      Dealing with Objections

4)      Creating a need

5)      Understanding Their Budgetary Constraints

 

Once you have done this for ten chapters then you’re ready to start writing.

Chapter One is all you.

Establish your credibility

Your past successes and even some of your failures. Make sure you tell us how you grew

from those failures and how they benefited you in the long run.

Make it very clear to us how you are an expert in your industry

What will I learn by reading this book

How will my organization or life change by reading this book.

 

Last Chapter

A review of all the previous chapters highlighting the most important points. Really sell the benefits of the book and your ideas.